Employee recognition - BAE Systems

Challenge

Transform communications approach to drive a measurable increase in participation for the global recognition programme.

Approach

Thorough assessment of communication approaches across multiple home markets; development and delivery of innovative, creative and tailored communications to promote the programme and encourage employees across the global business to get involved; secure buy in from senior leaders; lead virtual team of 15 communication professionals across five home markets and several timezones to ensure consistent application. 

Result

Successful global communication campaign which resulted in significant upturn in participation and involvement; Consistent, coordinated and creative campaign materials to effectively combine global messaging, aligned to the Company brand, with local home market delivery.