Clear communication: Translating complexity

Challenge

Develop comprehensive and engaging communications collateral for a range of internal and external audiences to explain strategic shift from traditional manufacturing to service and support.

Approach

Understand the service offering; classified smart services to establish simple and meaningful categories; created suite of key messages to succinctly explain business offering and connect audiences to the support solutions available; collaborated with communication teams across four continents to ensure coordinated and consistent delivery; identified tangible business examples to bring messages to life; extensive engagement with leadership team and all stakeholders.

Result

Comprehensive communications delivered for internal and external audiences; Engaging hard copy and online materials produced for global use to distil complex messaging into accessible language for all.

Four Continents
15 Communication specialists
One consistent set of messages

Client Testimonial

“I had the privilege of working with Sarah on a very complex communication project, which required our team, spread across the globe, to prepare a set of communications materials that would be meaningful to a range of diverse audiences. Our success was due in large part to Sarah's creativity, thoughtfulness, remarkable writing skill and her selfless dedication to the team. We worked virtually, across many time zones, and produced a very powerful set of messages distilling some very complicated issues into relevant and compelling content for our business. Sarah is a great person to work with and an extremely talented communications professional.”

 VP, Communications - BAE Systems


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    Services
    Business needs analysis
    Strategy deployment
    Leadership engagement
    Technical assessment
    Stakeholder engagement
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    Sectors
    Aerospace and Defence
    Engineering
    Manufacturing

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